# variety.com

variety.com traffic · monthly visits 38.39M · Vaneform

variety.com had about 38.39M visits in September 2026, down 9.41% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does variety.com get?

- Estimated monthly visits: 38.39M (2026-09)
- MoM: -9.41%
- Global rank: 1,348
- Country rank · United States: 625
- Average visit duration: 01:19
- Pages per visit: 2.66
- Bounce rate: 53.11%
- Search share: 35.6%

## Where does variety.com's traffic come from?

- Direct: 46.6%
- Display ads: 0.2%
- Email: 0.9%
- Generative AI: 0.2%
- Other: 0.0%
- Referrals: 4.7%
- Search: 35.6%
- Paid search: 0.0%
- Social: 11.7%

## Which countries visit variety.com?

- United States: 42.9%
- United Kingdom: 7.8%
- Germany: 5.0%
- Canada: 3.7%
- France: 3.4%

## What keywords send traffic to variety.com?

- sydney sweeney: Estimated visits 167.21K, Monthly searches 5.29M
- netflix: Estimated visits 114.7K, Monthly searches 46.89M
- macklemore: Estimated visits 109.27K, Monthly searches 1.75M
- resident evil 2026: Estimated visits 108.5K, Monthly searches 1.83M
- paramount: Estimated visits 83.77K, Monthly searches 4.27M

Canonical: https://vaneform.com/e/variety-com