# vanguard.com

vanguard.com traffic · monthly visits 22.57M · Vaneform

vanguard.com had about 22.57M visits in September 2026, down 12.99% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does vanguard.com get?

- Estimated monthly visits: 22.57M (2026-09)
- MoM: -12.99%
- Global rank: 1,241
- Country rank · United States: 292
- Average visit duration: 07:17
- Pages per visit: 10.20
- Bounce rate: 25.18%
- Search share: 21.2%

## Where does vanguard.com's traffic come from?

- Direct: 60.6%
- Display ads: 5.2%
- Email: 3.1%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 2.6%
- Search: 21.2%
- Paid search: 4.8%
- Social: 2.1%

## Which countries visit vanguard.com?

- United States: 91.7%
- United Kingdom: 0.6%
- Singapore: 0.6%
- Canada: 0.5%
- Taiwan: 0.4%

## What keywords send traffic to vanguard.com?

- vanguard: Estimated visits 1.26M, Monthly searches 1.34M
- vanguard login: Estimated visits 531.37K, Monthly searches 428.57K
- vanguard.com login: Estimated visits 54.3K, Monthly searches 4.6K
- vangaurd: Estimated visits 46.78K, Monthly searches 57.3K
- voo: Estimated visits 42.44K, Monthly searches 1.34M

Canonical: https://vaneform.com/e/vanguard-com