# usaa.com

usaa.com traffic · monthly visits 20.98M · Vaneform

usaa.com had about 20.98M visits in September 2026, down 6.43% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does usaa.com get?

- Estimated monthly visits: 20.98M (2026-09)
- MoM: -6.43%
- Global rank: 1,615
- Country rank · United States: 352
- Average visit duration: 06:34
- Pages per visit: 7.11
- Bounce rate: 24.97%
- Search share: 17.3%

## Where does usaa.com's traffic come from?

- Direct: 62.3%
- Display ads: 5.1%
- Email: 6.5%
- Generative AI: 0.2%
- Other: 0.2%
- Referrals: 2.8%
- Search: 17.3%
- Paid search: 2.4%
- Social: 3.3%

## Which countries visit usaa.com?

- United States: 98.6%
- Germany: 0.2%
- Mexico: 0.2%
- China: 0.1%
- France: 0.1%

## What keywords send traffic to usaa.com?

- usaa: Estimated visits 1.58M, Monthly searches 763.1K
- usaa login: Estimated visits 299.65K, Monthly searches 214.15K
- usaa insurance: Estimated visits 46.54K, Monthly searches 28.83K
- ussa: Estimated visits 42.58K, Monthly searches 22.79K
- usaa phone number: Estimated visits 36.71K, Monthly searches 19.96K

Canonical: https://vaneform.com/e/usaa-com