# upenn.edu

upenn.edu traffic · monthly visits 11.58M · Vaneform

upenn.edu had about 11.58M visits in September 2026, up 25.04% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does upenn.edu get?

- Estimated monthly visits: 11.58M (2026-09)
- MoM: +25.04%
- Global rank: 4,144
- Country rank · United States: 1,053
- Average visit duration: 05:16
- Pages per visit: 5.90
- Bounce rate: 37.07%
- Search share: 35.6%

## Where does upenn.edu's traffic come from?

- Direct: 47.1%
- Display ads: 0.4%
- Email: 4.0%
- Generative AI: 1.5%
- Other: 0.0%
- Referrals: 7.9%
- Search: 35.6%
- Paid search: 0.6%
- Social: 2.8%

## Which countries visit upenn.edu?

- United States: 86.2%
- India: 1.8%
- United Kingdom: 1.2%
- Canada: 1.0%
- Hong Kong SAR China: 0.6%

## What keywords send traffic to upenn.edu?

- upenn: Estimated visits 37.44K, Monthly searches 120.32K
- upenn academic calendar: Estimated visits 28.99K, Monthly searches 16.14K
- path at penn: Estimated visits 28.73K, Monthly searches 23.48K
- wharton investment competition: Estimated visits 25.43K, Monthly searches 25.72K
- wrds: Estimated visits 23.48K, Monthly searches 19.58K

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