# underarmour.com

underarmour.com traffic · monthly visits 6.13M · Vaneform

underarmour.com had about 6.13M visits in September 2026, down 6.78% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does underarmour.com get?

- Estimated monthly visits: 6.13M (2026-09)
- MoM: -6.78%
- Global rank: 7,297
- Country rank · United States: 1,672
- Average visit duration: 02:22
- Pages per visit: 5.00
- Bounce rate: 47.87%
- Search share: 23.7%

## Where does underarmour.com's traffic come from?

- Direct: 26.9%
- Display ads: 6.8%
- Email: 6.0%
- Generative AI: 0.7%
- Other: 5.8%
- Referrals: 5.4%
- Search: 23.7%
- Paid search: 19.1%
- Social: 5.8%

## Which countries visit underarmour.com?

- United States: 80.3%
- Vietnam: 2.2%
- Canada: 1.7%
- China: 0.9%
- United Kingdom: 0.9%

## What keywords send traffic to underarmour.com?

- under armour: Estimated visits 124.75K, Monthly searches 448.33K
- underarmour: Estimated visits 20.88K, Monthly searches 70.98K
- under armor: Estimated visits 12.02K, Monthly searches 27.39K
- ua: Estimated visits 5.21K, Monthly searches 121.12K
- winter arc: Estimated visits 4.74K, Monthly searches 60.4K

Canonical: https://vaneform.com/e/underarmour-com