# umass.edu

umass.edu traffic · monthly visits 3.29M · Vaneform

umass.edu had about 3.29M visits in September 2026, up 72.16% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does umass.edu get?

- Estimated monthly visits: 3.29M (2026-09)
- MoM: +72.16%
- Global rank: 16,042
- Country rank · United States: 3,968
- Average visit duration: 03:55
- Pages per visit: 4.28
- Bounce rate: 45.24%
- Search share: 40.0%

## Where does umass.edu's traffic come from?

- Direct: 34.3%
- Display ads: 1.3%
- Email: 3.8%
- Generative AI: 1.2%
- Other: 0.0%
- Referrals: 15.3%
- Search: 40.0%
- Paid search: 1.0%
- Social: 3.2%

## Which countries visit umass.edu?

- United States: 85.2%
- Vietnam: 1.8%
- Canada: 1.3%
- Philippines: 1.0%
- India: 0.8%

## What keywords send traffic to umass.edu?

- canvas umass: Estimated visits 43.71K, Monthly searches 37.89K
- umass football: Estimated visits 32.26K, Monthly searches 140.9K
- canvas: Estimated visits 27.71K, Monthly searches 6.01M
- umass amherst: Estimated visits 17.44K, Monthly searches 65.96K
- spire umass: Estimated visits 16.97K, Monthly searches 8.89K

Canonical: https://vaneform.com/e/umass-edu