# ulta.com

ulta.com traffic · monthly visits 59.75M · Vaneform

ulta.com had about 59.75M visits in September 2026, up 4.21% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does ulta.com get?

- Estimated monthly visits: 59.75M (2026-09)
- MoM: +4.21%
- Global rank: 534
- Country rank · United States: 131
- Average visit duration: 03:57
- Pages per visit: 5.10
- Bounce rate: 44.13%
- Search share: 21.5%

## Where does ulta.com's traffic come from?

- Direct: 29.9%
- Display ads: 11.7%
- Email: 5.7%
- Generative AI: 0.7%
- Other: 6.5%
- Referrals: 2.3%
- Search: 21.5%
- Paid search: 16.4%
- Social: 5.4%

## Which countries visit ulta.com?

- United States: 96.6%
- Canada: 0.5%
- Mexico: 0.3%
- United Kingdom: 0.2%
- China: 0.1%

## What keywords send traffic to ulta.com?

- ulta: Estimated visits 1.19M, Monthly searches 714.64K
- ulta beauty: Estimated visits 318.21K, Monthly searches 130.01K
- ulta birthday gift: Estimated visits 35.11K, Monthly searches 16.67K
- ulta 21 days of beauty: Estimated visits 34.92K, Monthly searches 22.66K
- ulta careers: Estimated visits 18.63K, Monthly searches 15.13K

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