# travel.rakuten.com

travel.rakuten.com traffic: 2.94M visits in Oct 2026

travel.rakuten.com had about 2.94M visits in October 2026, down 12.45% from September; the top source is referrals.

Rakuten Travel: Book quality hotels and ryokans in Japan and beyond

Report updated 2026-11-09

## How much traffic does travel.rakuten.com get?

- Estimated monthly visits: 2.94M (2026-10)
- MoM: -12.45%
- Global rank: 19,947
- Country rank · Japan: 2,230
- Category rank · Accommodation and Hotels: 22
- Average visit duration: 02:43
- Pages per visit: 3.10
- Bounce rate: 50.78%
- Search share: 18.3%

## Monthly trend

- 2026-07: 3M
- 2026-08: 3.26M
- 2026-09: 3.36M
- 2026-10: 2.94M

## Where does travel.rakuten.com's traffic come from?

- Direct: 21.2%
- Display ads: 2.0%
- Email: 0.9%
- Generative AI: 0.4%
- Other: 1.0%
- Referrals: 45.3%
- Search: 18.3%
- Paid search: 8.8%
- Social: 2.1%

## Which countries visit travel.rakuten.com?

- Japan: 60.0%
- United States: 12.6%
- Taiwan: 7.5%
- South Korea: 7.2%
- Hong Kong SAR China: 2.6%

## What keywords send traffic to travel.rakuten.com?

- rakuten travel: Estimated visits 15.77K, Monthly searches 58.2K
- 라쿠텐트래블: Estimated visits 11.02K, Monthly searches 4.98K
- 라쿠텐 트래블: Estimated visits 10.28K, Monthly searches 7.42K
- 樂天旅遊: Estimated visits 8.03K, Monthly searches 7.35K
- rakuten: Estimated visits 4.81K, Monthly searches 1.02M

## Site profile

- HTTP: 200
- Page size: 869.0 KiB
- Hosting: AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication: DMARC reject
- TLS: TLSv1.3 · 54 days
- Technology clues: React · Consent manager
- AI explicitly disallowed: 0
- AI explicitly allowed: 0

## Website information

- Domain: rakuten.com
- Registration status: Domain registered
- Registered: 1997-09-12
- Registrar: MarkMonitor Inc.
- Expires: 2028-09-11
- DNSSEC: No

## Related boards

- [Most visited websites in Japan](https://vaneform.com/boards/top-websites/japan)
- [Top hotel and accommodation websites by traffic](https://vaneform.com/boards/category/accommodation-and-hotels/top)
- [Fastest growing hotel and accommodation websites](https://vaneform.com/boards/category/accommodation-and-hotels)

Canonical: https://vaneform.com/e/travel-rakuten-com