# thehartford.com

thehartford.com traffic · monthly visits 4.81M · Vaneform

thehartford.com had about 4.81M visits in September 2026, down 4.63% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does thehartford.com get?

- Estimated monthly visits: 4.81M (2026-09)
- MoM: -4.63%
- Global rank: 8,506
- Country rank · United States: 1,721
- Average visit duration: 05:09
- Pages per visit: 6.65
- Bounce rate: 29.49%
- Search share: 17.2%

## Where does thehartford.com's traffic come from?

- Direct: 37.0%
- Display ads: 24.2%
- Email: 6.7%
- Generative AI: 0.3%
- Other: 4.8%
- Referrals: 3.3%
- Search: 17.2%
- Paid search: 5.2%
- Social: 1.3%

## Which countries visit thehartford.com?

- United States: 97.5%
- India: 0.4%
- Mexico: 0.1%
- Canada: 0.1%
- Philippines: 0.1%

## What keywords send traffic to thehartford.com?

- hartford: Estimated visits 92.69K, Monthly searches 113.05K
- the hartford: Estimated visits 73.94K, Monthly searches 89.6K
- thehartford: Estimated visits 20.9K, Monthly searches 16.93K
- hartford insurance: Estimated visits 20.39K, Monthly searches 13.92K
- hartford insurance login: Estimated visits 12.02K, Monthly searches 8.79K

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