# theguardian.com

theguardian.com traffic · monthly visits 272.4M · Vaneform

theguardian.com had about 272.4M visits in September 2026, down 4.13% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does theguardian.com get?

- Estimated monthly visits: 272.4M (2026-09)
- MoM: -4.13%
- Global rank: 162
- Country rank · United Kingdom: 21
- Average visit duration: 03:03
- Pages per visit: 2.49
- Bounce rate: 47.02%
- Search share: 31.2%

## Where does theguardian.com's traffic come from?

- Direct: 52.5%
- Display ads: 1.0%
- Email: 2.0%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 5.7%
- Search: 31.2%
- Paid search: 0.1%
- Social: 7.0%

## Which countries visit theguardian.com?

- United Kingdom: 33.3%
- United States: 27.3%
- Australia: 7.1%
- Canada: 4.1%
- Germany: 2.8%

## What keywords send traffic to theguardian.com?

- guardian: Estimated visits 3.16M, Monthly searches 1.27M
- the guardian: Estimated visits 1.83M, Monthly searches 769.02K
- us open tennis: Estimated visits 786.3K, Monthly searches 3.65M
- premier league: Estimated visits 733.02K, Monthly searches 14.11M
- us open: Estimated visits 687.95K, Monthly searches 13.42M

Canonical: https://vaneform.com/e/theguardian-com