# thegeneral.com

thegeneral.com traffic · monthly visits 1.52M · Vaneform

thegeneral.com had about 1.52M visits in September 2026, down 21.71% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does thegeneral.com get?

- Estimated monthly visits: 1.52M (2026-09)
- MoM: -21.71%
- Global rank: 29,465
- Country rank · United States: 5,938
- Average visit duration: 04:24
- Pages per visit: 4.59
- Bounce rate: 52.13%
- Search share: 13.4%

## Where does thegeneral.com's traffic come from?

- Direct: 35.3%
- Display ads: 29.4%
- Email: 6.8%
- Generative AI: 0.1%
- Other: 0.3%
- Referrals: 4.9%
- Search: 13.4%
- Paid search: 7.0%
- Social: 2.8%

## Which countries visit thegeneral.com?

- United States: 96.9%
- India: 0.5%
- Mexico: 0.4%
- Canada: 0.4%
- Brazil: 0.2%

## What keywords send traffic to thegeneral.com?

- the general: Estimated visits 30.25K, Monthly searches 22.5K
- car insurance: Estimated visits 11.35K, Monthly searches 2.11M
- the general insurance: Estimated visits 9.9K, Monthly searches 6.32K
- the general car insurance: Estimated visits 9.51K, Monthly searches 5.59K
- the general login: Estimated visits 6.51K, Monthly searches 2.79K

Canonical: https://vaneform.com/e/thegeneral-com