# thebalance.com

thebalance.com traffic: 19.68K visits in Oct 2026 · Vaneform

thebalance.com had about 19.68K visits in October 2026, down 22.86% from September; most traffic is search.

the balance - make money personal

Report updated 2026-10-23

## How much traffic does thebalance.com get?

- Estimated monthly visits: 19.68K (2026-10)
- MoM: -22.86%
- Global rank: 1,460,058
- Country rank · United States: 522,370
- Category rank · Financial Planning and Management: 2,034
- Average visit duration: 00:13
- Pages per visit: 1.30
- Bounce rate: 58.46%
- Search share: 87.8%
- Date: 2026-10-01
- Confidence: Medium

## Monthly trend

- 2026-07: 28.39K
- 2026-08: 34.71K
- 2026-09: 25.51K
- 2026-10: 19.68K

## Where does thebalance.com's traffic come from?

- Direct: 7.2%
- Display ads: 0.3%
- Email: 1.8%
- Generative AI: 0.1%
- Other: 0.2%
- Referrals: 2.3%
- Search: 87.8%
- Paid search: 0.1%
- Social: 0.3%

## What keywords send traffic to thebalance.com?

- ceteris paribus: Estimated visits 0, Monthly searches 80.12K
- ceteris paribus means: Estimated visits 0, Monthly searches 2.01K

## Backlink rank

- Global position: #2,517 (2026-10-31)
- Referring IPs: 17,006
- Referring subnets: 8,311

## Website information

- Domain: thebalance.com
- Registration status: Domain registered
- Registered: 2004-07-19
- Registrar: MarkMonitor Inc.
- Expires: 2027-07-19
- DNSSEC: No

## Related boards

- [Most visited websites in the United States](https://vaneform.com/boards/top-websites/united-states)
- [Top personal finance websites by traffic](https://vaneform.com/boards/category/financial-planning-and-management/top)
- [Fastest growing personal finance websites](https://vaneform.com/boards/category/financial-planning-and-management)

## How to cite

> Vaneform, "thebalance.com website traffic and public web intelligence (2026-10)", https://vaneform.com/e/thebalance-com (provider-attributed with as-of dates and confidence; monthly visits are modelled whole-site estimates).

Canonical: https://vaneform.com/e/thebalance-com