# substack.com

substack.com traffic · monthly visits 172.21M · Vaneform

substack.com had about 172.21M visits in September 2026, down 2.13% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does substack.com get?

- Estimated monthly visits: 172.21M (2026-09)
- MoM: -2.13%
- Global rank: 209
- Country rank · United States: 110
- Average visit duration: 04:10
- Pages per visit: 4.04
- Bounce rate: 47.20%
- Search share: 18.0%

## Where does substack.com's traffic come from?

- Direct: 50.3%
- Display ads: 0.7%
- Email: 10.8%
- Generative AI: 0.5%
- Other: 0.1%
- Referrals: 6.0%
- Search: 18.0%
- Paid search: 0.7%
- Social: 13.0%

## Which countries visit substack.com?

- United States: 56.2%
- United Kingdom: 7.8%
- India: 4.0%
- Canada: 3.8%
- Australia: 2.7%

## What keywords send traffic to substack.com?

- substack: Estimated visits 2.61M, Monthly searches 1.9M
- onlyfans: Estimated visits 83.2K, Monthly searches 1.38M
- heather cox richardson: Estimated visits 75.47K, Monthly searches 62.42K
- sub stack: Estimated visits 73.92K, Monthly searches 65.33K
- chatgpt: Estimated visits 51.7K, Monthly searches 185.07M

Canonical: https://vaneform.com/e/substack-com