# stuff.co.nz

stuff.co.nz traffic · monthly visits 23.59M · Vaneform

stuff.co.nz had about 23.59M visits in September 2026, down 6.50% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does stuff.co.nz get?

- Estimated monthly visits: 23.59M (2026-09)
- MoM: -6.50%
- Global rank: 2,604
- Country rank · New Zealand: 8
- Average visit duration: 04:29
- Pages per visit: 3.22
- Bounce rate: 39.93%
- Search share: 16.7%

## Where does stuff.co.nz's traffic come from?

- Direct: 75.2%
- Display ads: 0.4%
- Email: 3.4%
- Generative AI: 0.2%
- Other: 0.0%
- Referrals: 1.4%
- Search: 16.7%
- Paid search: 0.1%
- Social: 2.7%

## Which countries visit stuff.co.nz?

- New Zealand: 85.6%
- Australia: 5.6%
- United States: 3.1%
- United Kingdom: 2.3%
- Canada: 0.5%

## What keywords send traffic to stuff.co.nz?

- stuff: Estimated visits 571.77K, Monthly searches 273.77K
- stuff news: Estimated visits 409.01K, Monthly searches 73.3K
- stuff nz: Estimated visits 245.97K, Monthly searches 40.45K
- weather: Estimated visits 59.23K, Monthly searches 18.33M
- warriors: Estimated visits 39.51K, Monthly searches 223.66K

Canonical: https://vaneform.com/e/stuff-co-nz