# stats.govt.nz

stats.govt.nz traffic · monthly visits 292.85K · Vaneform

stats.govt.nz had about 292.85K visits in September 2026, down 13.65% from August; most traffic is search.

Report updated 2026-10-09

## How much traffic does stats.govt.nz get?

- Estimated monthly visits: 292.85K (2026-09)
- MoM: -13.65%
- Global rank: 139,320
- Country rank · New Zealand: 955
- Average visit duration: 01:55
- Pages per visit: 3.45
- Bounce rate: 48.64%
- Search share: 50.5%

## Where does stats.govt.nz's traffic come from?

- Direct: 36.3%
- Display ads: 0.4%
- Email: 1.8%
- Generative AI: 3.1%
- Other: 0.0%
- Referrals: 5.1%
- Search: 50.5%
- Paid search: 0.0%
- Social: 2.8%

## Which countries visit stats.govt.nz?

- New Zealand: 67.6%
- Australia: 6.6%
- United States: 4.6%
- India: 3.2%
- Indonesia: 1.1%

## What keywords send traffic to stats.govt.nz?

- stats nz: Estimated visits 2.85K, Monthly searches 3.01K
- csv file: Estimated visits 1.08K, Monthly searches 48.41K
- csv file download: Estimated visits 720, Monthly searches 1.68K
- new zealand population: Estimated visits 600, Monthly searches 24.76K
- stats nz careers: Estimated visits 530, Monthly searches 690

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