# sportsdirect.com

sportsdirect.com traffic · monthly visits 16.38M · Vaneform

sportsdirect.com had about 16.38M visits in September 2026, down 7.86% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does sportsdirect.com get?

- Estimated monthly visits: 16.38M (2026-09)
- MoM: -7.86%
- Global rank: 2,542
- Country rank · United Kingdom: 109
- Average visit duration: 03:27
- Pages per visit: 5.17
- Bounce rate: 43.29%
- Search share: 37.2%

## Where does sportsdirect.com's traffic come from?

- Direct: 24.0%
- Display ads: 4.8%
- Email: 3.0%
- Generative AI: 0.7%
- Other: 2.8%
- Referrals: 7.1%
- Search: 37.2%
- Paid search: 17.8%
- Social: 2.7%

## Which countries visit sportsdirect.com?

- United Kingdom: 76.9%
- Ireland: 6.0%
- United States: 2.0%
- Moldova: 0.8%
- Netherlands: 0.7%

## What keywords send traffic to sportsdirect.com?

- sports direct: Estimated visits 883.83K, Monthly searches 306.54K
- winter jacket sale: Estimated visits 203.87K, Monthly searches 1.77M
- home workout gear: Estimated visits 101.68K, Monthly searches 1.65M
- sportsdirect: Estimated visits 96.73K, Monthly searches 58.01K
- kids toys sale: Estimated visits 73.15K, Monthly searches 1.71M

Canonical: https://vaneform.com/e/sportsdirect-com