# sportsbook.draftkings.com

sportsbook.draftkings.com traffic: 9.56M visits in Oct 2026

sportsbook.draftkings.com had about 9.56M visits in October 2026, down 19.29% from September; the top source is direct.

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Report updated 2026-11-13

## How much traffic does sportsbook.draftkings.com get?

- Estimated monthly visits: 9.56M (2026-10)
- MoM: -19.29%
- Average visit duration: 07:59
- Pages per visit: 5.12
- Bounce rate: 37.02%
- Search share: 14.2%
- Date: 2026-10-01
- Confidence: Medium

## Monthly trend

- 2026-08: 5.54M
- 2026-09: 11.85M
- 2026-10: 9.56M

## Where does sportsbook.draftkings.com's traffic come from?

- Direct: 39.3%
- Display ads: 13.8%
- Email: 2.0%
- Generative AI: 0.5%
- Other: 0.2%
- Referrals: 18.9%
- Search: 14.2%
- Paid search: 4.7%
- Social: 6.5%

## Which countries visit sportsbook.draftkings.com?

- United States: 90.4%
- Canada: 8.5%
- United Kingdom: 0.2%
- Malta: 0.1%
- Mexico: 0.1%

## What keywords send traffic to sportsbook.draftkings.com?

- nba: Estimated visits 158.65K, Monthly searches 27.35M
- draftkings: Estimated visits 153.14K, Monthly searches 403.84K
- nfl odds: Estimated visits 52.93K, Monthly searches 48.55K
- nfl mvp odds: Estimated visits 27.1K, Monthly searches 66.29K

## Website information

- Domain: draftkings.com
- Registration status: Domain registered
- Registered: 2011-03-13
- Registrar: GoDaddy.com, LLC
- Expires: 2033-03-14
- DNSSEC: No

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## How to cite

> Vaneform, "sportsbook.draftkings.com website traffic and public web intelligence (2026-10)", https://vaneform.com/e/sportsbook-draftkings-com (provider-attributed with as-of dates and confidence; monthly visits are modelled whole-site estimates).

Canonical: https://vaneform.com/e/sportsbook-draftkings-com