# southwest.com

southwest.com traffic · monthly visits 48.68M · Vaneform

southwest.com had about 48.68M visits in September 2026, down 9.46% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does southwest.com get?

- Estimated monthly visits: 48.68M (2026-09)
- MoM: -9.46%
- Global rank: 711
- Country rank · United States: 167
- Average visit duration: 05:27
- Pages per visit: 5.49
- Bounce rate: 35.47%
- Search share: 23.9%

## Where does southwest.com's traffic come from?

- Direct: 37.6%
- Display ads: 3.0%
- Email: 12.6%
- Generative AI: 0.4%
- Other: 0.7%
- Referrals: 6.9%
- Search: 23.9%
- Paid search: 12.9%
- Social: 2.0%

## Which countries visit southwest.com?

- United States: 98.5%
- Mexico: 0.2%
- India: 0.2%
- Canada: 0.2%
- United Kingdom: 0.1%

## What keywords send traffic to southwest.com?

- southwest: Estimated visits 1.58M, Monthly searches 1.34M
- southwest airlines: Estimated visits 1.5M, Monthly searches 722.16K
- american airlines: Estimated visits 241.15K, Monthly searches 3.24M
- southwest check in: Estimated visits 115.76K, Monthly searches 31.1K
- southwest flight status: Estimated visits 108.25K, Monthly searches 22.47K

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