# sofi.com

sofi.com traffic · monthly visits 24.52M · Vaneform

sofi.com had about 24.52M visits in September 2026, down 12.75% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does sofi.com get?

- Estimated monthly visits: 24.52M (2026-09)
- MoM: -12.75%
- Global rank: 1,579
- Country rank · United States: 348
- Average visit duration: 04:51
- Pages per visit: 5.63
- Bounce rate: 30.33%
- Search share: 15.9%

## Where does sofi.com's traffic come from?

- Direct: 34.0%
- Display ads: 2.6%
- Email: 6.2%
- Generative AI: 0.5%
- Other: 23.2%
- Referrals: 3.5%
- Search: 15.9%
- Paid search: 9.7%
- Social: 4.4%

## Which countries visit sofi.com?

- United States: 97.4%
- Canada: 0.4%
- India: 0.2%
- Colombia: 0.1%
- United Kingdom: 0.1%

## What keywords send traffic to sofi.com?

- sofi: Estimated visits 678K, Monthly searches 591.9K
- sofi login: Estimated visits 92.01K, Monthly searches 55.22K
- best online bank: Estimated visits 79.17K, Monthly searches 1.84M
- sofi bank: Estimated visits 53.96K, Monthly searches 44.06K
- capital one: Estimated visits 33.58K, Monthly searches 4.42M

Canonical: https://vaneform.com/e/sofi-com