# service.gov.uk

service.gov.uk traffic · monthly visits 97.97M · Vaneform

service.gov.uk had about 97.97M visits in September 2026, down 1.53% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does service.gov.uk get?

- Estimated monthly visits: 97.97M (2026-09)
- MoM: -1.53%
- Global rank: 262
- Country rank · United Kingdom: 16
- Average visit duration: 05:54
- Pages per visit: 8.27
- Bounce rate: 29.80%
- Search share: 22.9%

## Where does service.gov.uk's traffic come from?

- Direct: 49.3%
- Display ads: 1.2%
- Email: 3.0%
- Generative AI: 0.8%
- Other: 0.0%
- Referrals: 19.2%
- Search: 22.9%
- Paid search: 0.0%
- Social: 3.6%

## Which countries visit service.gov.uk?

- United Kingdom: 87.0%
- United States: 2.5%
- India: 0.7%
- France: 0.6%
- Pakistan: 0.6%

## What keywords send traffic to service.gov.uk?

- universal credit login: Estimated visits 2.17M, Monthly searches 261.64K
- uc login: Estimated visits 612.63K, Monthly searches 102.14K
- universal credit: Estimated visits 590.3K, Monthly searches 354.93K
- xxx: Estimated visits 367.03K, Monthly searches 2.5M
- william hill: Estimated visits 364.1K, Monthly searches 199.87K

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