# sephora.com

sephora.com traffic · monthly visits 64.56M · Vaneform

sephora.com had about 64.56M visits in September 2026, down 0.79% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does sephora.com get?

- Estimated monthly visits: 64.56M (2026-09)
- MoM: -0.79%
- Global rank: 570
- Country rank · United States: 175
- Average visit duration: 03:23
- Pages per visit: 4.00
- Bounce rate: 47.72%
- Search share: 19.3%

## Where does sephora.com's traffic come from?

- Direct: 30.9%
- Display ads: 14.8%
- Email: 5.1%
- Generative AI: 0.4%
- Other: 4.9%
- Referrals: 4.0%
- Search: 19.3%
- Paid search: 15.7%
- Social: 5.0%

## Which countries visit sephora.com?

- United States: 76.0%
- Canada: 15.1%
- United Kingdom: 0.6%
- China: 0.6%
- France: 0.4%

## What keywords send traffic to sephora.com?

- sephora: Estimated visits 2.12M, Monthly searches 2.01M
- sephora canada: Estimated visits 124.05K, Monthly searches 55.39K
- sephora usa: Estimated visits 61.21K, Monthly searches 27.39K
- sephora careers: Estimated visits 51.35K, Monthly searches 30.76K
- rhode: Estimated visits 50.23K, Monthly searches 356.46K

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