# rei.com

rei.com traffic · monthly visits 32.55M · Vaneform

rei.com had about 32.55M visits in September 2026, down 13.61% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does rei.com get?

- Estimated monthly visits: 32.55M (2026-09)
- MoM: -13.61%
- Global rank: 1,225
- Country rank · United States: 279
- Average visit duration: 03:49
- Pages per visit: 4.95
- Bounce rate: 39.15%
- Search share: 27.8%

## Where does rei.com's traffic come from?

- Direct: 29.4%
- Display ads: 11.5%
- Email: 3.0%
- Generative AI: 0.5%
- Other: 6.9%
- Referrals: 2.8%
- Search: 27.8%
- Paid search: 14.2%
- Social: 3.8%

## Which countries visit rei.com?

- United States: 94.6%
- Canada: 0.9%
- United Kingdom: 0.4%
- South Korea: 0.3%
- China: 0.2%

## What keywords send traffic to rei.com?

- rei: Estimated visits 852.36K, Monthly searches 767.13K
- rei outlet: Estimated visits 41.17K, Monthly searches 32.21K
- winter jacket sale: Estimated visits 32.04K, Monthly searches 1.77M
- rei sale: Estimated visits 21.76K, Monthly searches 11.24K
- rei labor day sale: Estimated visits 19.46K, Monthly searches 14.93K

Canonical: https://vaneform.com/e/rei-com