# rakuten.com

rakuten.com traffic · monthly visits 180.25M · Vaneform

rakuten.com had about 180.25M visits in September 2026, down 3.34% from August.

Report updated 2026-10-08

## How much traffic does rakuten.com get?

- Estimated monthly visits: 180.25M (2026-09)
- MoM: -3.34%
- Global rank: 267
- Country rank · Japan: 42
- Average visit duration: 02:25
- Pages per visit: 2.17
- Bounce rate: 51.46%
- Search share: 4.6%

## Where does rakuten.com's traffic come from?

- Direct: 16.2%
- Display ads: 4.3%
- Email: 2.6%
- Generative AI: 0.2%
- Other: 59.9%
- Referrals: 9.4%
- Search: 4.6%
- Paid search: 1.8%
- Social: 1.1%

## Which countries visit rakuten.com?

- Japan: 60.4%
- United States: 33.7%
- France: 2.8%
- Taiwan: 0.4%
- South Korea: 0.3%

## What keywords send traffic to rakuten.com?

- rakuten: Estimated visits 731.09K, Monthly searches 1.14M
- free shipping deals: Estimated visits 131.7K, Monthly searches 1.77M
- discount codes: Estimated visits 48.9K, Monthly searches 3.1M
- ebates: Estimated visits 40.28K, Monthly searches 50.04K
- ふるさと納税 シミュレーション: Estimated visits 37.87K, Monthly searches 180.03K

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