# rakuten.co.jp

rakuten.co.jp traffic · monthly visits 388.68M · Vaneform

rakuten.co.jp had about 388.68M visits in September 2026, up 0.57% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does rakuten.co.jp get?

- Estimated monthly visits: 388.68M (2026-09)
- MoM: +0.57%
- Global rank: 74
- Country rank · Japan: 7
- Average visit duration: 06:30
- Pages per visit: 7.60
- Bounce rate: 36.38%
- Search share: 24.9%

## Where does rakuten.co.jp's traffic come from?

- Direct: 39.0%
- Display ads: 8.4%
- Email: 1.5%
- Generative AI: 0.2%
- Other: 2.5%
- Referrals: 14.4%
- Search: 24.9%
- Paid search: 6.6%
- Social: 2.5%

## Which countries visit rakuten.co.jp?

- Japan: 98.1%
- United States: 0.4%
- Taiwan: 0.3%
- South Korea: 0.2%
- Hong Kong SAR China: 0.2%

## What keywords send traffic to rakuten.co.jp?

- 楽天市場: Estimated visits 9.3M, Monthly searches 1.48M
- 楽天: Estimated visits 8.57M, Monthly searches 3.28M
- 楽天トラベル: Estimated visits 8.03M, Monthly searches 2.05M
- 楽天モバイル: Estimated visits 1.19M, Monthly searches 402.48K
- rakuten: Estimated visits 575.47K, Monthly searches 1.14M

Canonical: https://vaneform.com/e/rakuten-co-jp