# rai.it

rai.it traffic · monthly visits 4.94M · Vaneform

rai.it had about 4.94M visits in September 2026, down 10.00% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does rai.it get?

- Estimated monthly visits: 4.94M (2026-09)
- MoM: -10.00%
- Global rank: 11,158
- Country rank · Italy: 292
- Average visit duration: 04:45
- Pages per visit: 3.88
- Bounce rate: 47.42%
- Search share: 44.3%

## Where does rai.it's traffic come from?

- Direct: 43.3%
- Display ads: 0.3%
- Email: 1.0%
- Generative AI: 1.3%
- Other: 0.0%
- Referrals: 5.2%
- Search: 44.3%
- Paid search: 1.2%
- Social: 3.4%

## Which countries visit rai.it?

- Italy: 88.9%
- United States: 0.8%
- Slovenia: 0.7%
- France: 0.7%
- Colombia: 0.7%

## What keywords send traffic to rai.it?

- programmi tv: Estimated visits 124.95K, Monthly searches 155.6K
- televideo: Estimated visits 105.28K, Monthly searches 40.97K
- rai: Estimated visits 76.31K, Monthly searches 103.68K
- rai lavora con noi: Estimated visits 42.03K, Monthly searches 22.43K
- classifica di serieb: Estimated visits 40.07K, Monthly searches 408.47K

Canonical: https://vaneform.com/e/rai-it