# purple.com

purple.com traffic · monthly visits 1.72M · Vaneform

purple.com had about 1.72M visits in September 2026, down 19.67% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does purple.com get?

- Estimated monthly visits: 1.72M (2026-09)
- MoM: -19.67%
- Global rank: 34,938
- Country rank · United States: 7,545
- Average visit duration: 01:44
- Pages per visit: 2.48
- Bounce rate: 53.19%
- Search share: 29.9%

## Where does purple.com's traffic come from?

- Direct: 20.5%
- Display ads: 11.9%
- Email: 2.4%
- Generative AI: 0.4%
- Other: 2.2%
- Referrals: 3.0%
- Search: 29.9%
- Paid search: 23.6%
- Social: 6.0%

## Which countries visit purple.com?

- United States: 86.3%
- Canada: 2.7%
- India: 1.1%
- United Kingdom: 1.0%
- Germany: 0.6%

## What keywords send traffic to purple.com?

- purple mattress: Estimated visits 81.64K, Monthly searches 48.28K
- purple pillow: Estimated visits 32.34K, Monthly searches 24.65K
- purple: Estimated visits 14.16K, Monthly searches 339.83K
- purple harmony pillow: Estimated visits 3.23K, Monthly searches 8.53K
- helix mattress: Estimated visits 2.7K, Monthly searches 32.16K

Canonical: https://vaneform.com/e/purple-com