# play.usatoday.com

play.usatoday.com traffic: 1.45M visits in Oct 2026

play.usatoday.com had about 1.45M visits in October 2026, down 8.11% from September; the top source is direct.

Twisted Metal | USA TODAY

Report updated 2026-11-09

## How much traffic does play.usatoday.com get?

- Estimated monthly visits: 1.45M (2026-10)
- MoM: -8.11%
- Average visit duration: 03:23
- Pages per visit: 2.90
- Bounce rate: 48.57%
- Search share: 24.3%

## Monthly trend

- 2026-08: 1.7M
- 2026-09: 1.57M
- 2026-10: 1.45M

## Where does play.usatoday.com's traffic come from?

- Direct: 35.5%
- Display ads: 1.3%
- Email: 2.8%
- Generative AI: 0.0%
- Other: 0.0%
- Referrals: 21.9%
- Search: 24.3%
- Paid search: 13.8%
- Social: 0.4%

## Which countries visit play.usatoday.com?

- United States: 96.7%
- New Zealand: 1.1%
- Malaysia: 0.7%
- Canada: 0.6%
- Puerto Rico: 0.2%

## What keywords send traffic to play.usatoday.com?

- usa today crossword: Estimated visits 65.21K, Monthly searches 61.05K
- crossword: Estimated visits 51.12K, Monthly searches 727.09K
- horoscope: Estimated visits 49.05K, Monthly searches 268.1K
- crossword puzzles: Estimated visits 17.62K, Monthly searches 341.87K
- horoscope today: Estimated visits 9.78K, Monthly searches 50.94K

## Website information

- Domain: usatoday.com
- Registration status: Domain registered
- Registered: 1994-04-29
- Registrar: GoDaddy Corporate Domains, LLC
- Expires: 2027-04-30
- DNSSEC: No

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