# play.google.com

play.google.com traffic: 1.17B visits in Jul 2026 · Vaneform

play.google.com had about 1.17B visits in July 2026, up 4.34% from June; the top source is direct.

Report updated 2026-10-04

## How much traffic does play.google.com get?

- Estimated monthly visits: 1.17B (2026-07)
- MoM: +4.34%
- Average visit duration: 02:01
- Pages per visit: 2.53
- Bounce rate: 61.60%
- Search share: 27.7%

## Where does play.google.com's traffic come from?

- Direct: 28.7%
- Display ads: 9.9%
- Email: 1.4%
- Generative AI: 1.0%
- Other: 0.3%
- Referrals: 21.3%
- Search: 27.7%
- Paid search: 1.1%
- Social: 8.6%

## Which countries visit play.google.com?

- United States: 15.4%
- India: 9.4%
- Brazil: 5.6%
- Japan: 3.7%
- South Korea: 3.6%

## What keywords send traffic to play.google.com?

- instagram: Estimated visits 5.26M, Monthly searches 78.01M
- hdhub4u: Estimated visits 4.51M, Monthly searches 3.58M
- pinterest: Estimated visits 2.15M, Monthly searches 61.22M
- google play: Estimated visits 2.08M, Monthly searches 1.52M
- play store: Estimated visits 2M, Monthly searches 1.42M

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