# pay.gov

pay.gov traffic · monthly visits 3.46M · Vaneform

pay.gov had about 3.46M visits in September 2026, down 4.95% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does pay.gov get?

- Estimated monthly visits: 3.46M (2026-09)
- MoM: -4.95%
- Global rank: 13,981
- Country rank · United States: 3,286
- Average visit duration: 03:27
- Pages per visit: 4.21
- Bounce rate: 24.10%
- Search share: 7.7%

## Where does pay.gov's traffic come from?

- Direct: 67.9%
- Display ads: 0.1%
- Email: 2.5%
- Generative AI: 0.6%
- Other: 0.0%
- Referrals: 19.3%
- Search: 7.7%
- Paid search: 0.0%
- Social: 1.9%

## Which countries visit pay.gov?

- United States: 85.0%
- Canada: 2.2%
- United Kingdom: 1.6%
- Mexico: 1.5%
- Japan: 1.0%

## What keywords send traffic to pay.gov?

- pay.gov: Estimated visits 6.93K, Monthly searches 3.9K
- pay.gov login: Estimated visits 6.5K, Monthly searches 4.93K
- www.pay.gov: Estimated visits 4.89K, Monthly searches 3.22K
- pay.gov portal: Estimated visits 1.89K, Monthly searches 1.25K
- pay: Estimated visits 1.81K, Monthly searches 155.79K

Canonical: https://vaneform.com/e/pay-gov