# pathward.com

pathward.com traffic · monthly visits 128.98K · Vaneform

pathward.com had about 128.98K visits in September 2026, down 25.54% from August; the top source is search.

Report updated 2026-10-09

## How much traffic does pathward.com get?

- Estimated monthly visits: 128.98K (2026-09)
- MoM: -25.54%
- Global rank: 232,566
- Country rank · United States: 49,516
- Average visit duration: 02:59
- Pages per visit: 4.47
- Bounce rate: 37.56%
- Search share: 47.8%

## Where does pathward.com's traffic come from?

- Direct: 36.4%
- Display ads: 2.1%
- Email: 1.6%
- Generative AI: 2.7%
- Other: 0.1%
- Referrals: 7.4%
- Search: 47.8%
- Paid search: 0.0%
- Social: 1.8%

## Which countries visit pathward.com?

- United States: 84.9%
- Canada: 2.2%
- United Kingdom: 2.2%
- India: 2.1%
- Philippines: 2.0%

## What keywords send traffic to pathward.com?

- pathward: Estimated visits 6.3K, Monthly searches 4.05K
- pathward na: Estimated visits 1.05K, Monthly searches 1.27K
- pathward bank: Estimated visits 600, Monthly searches 560
- pathward, n.a.: Estimated visits 450, Monthly searches 250
- pathward visa gift card: Estimated visits 320, Monthly searches 350

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