# passports.govt.nz

passports.govt.nz traffic · monthly visits 212.89K · Vaneform

passports.govt.nz had about 212.89K visits in September 2026, down 8.54% from August; most traffic is search.

Report updated 2026-10-09

## How much traffic does passports.govt.nz get?

- Estimated monthly visits: 212.89K (2026-09)
- MoM: -8.54%
- Global rank: 203,873
- Country rank · New Zealand: 1,117
- Average visit duration: 02:27
- Pages per visit: 2.57
- Bounce rate: 41.66%
- Search share: 52.7%

## Where does passports.govt.nz's traffic come from?

- Direct: 26.3%
- Display ads: 0.1%
- Email: 2.9%
- Generative AI: 0.9%
- Other: 0.0%
- Referrals: 15.9%
- Search: 52.7%
- Paid search: 0.0%
- Social: 1.3%

## Which countries visit passports.govt.nz?

- New Zealand: 69.6%
- United States: 8.9%
- Australia: 7.1%
- United Kingdom: 6.2%
- Canada: 2.6%

## What keywords send traffic to passports.govt.nz?

- passport: Estimated visits 8.76K, Monthly searches 430.5K
- nz passport: Estimated visits 6.53K, Monthly searches 5.96K
- nz passport application: Estimated visits 4.48K, Monthly searches 3.39K
- passport renewal nz: Estimated visits 2.57K, Monthly searches 2.61K
- nz passport renewal: Estimated visits 2.55K, Monthly searches 3.69K

Canonical: https://vaneform.com/e/passports-govt-nz