# passports.gov.au

passports.gov.au traffic · monthly visits 1.51M · Vaneform

passports.gov.au had about 1.51M visits in September 2026, up 1.21% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does passports.gov.au get?

- Estimated monthly visits: 1.51M (2026-09)
- MoM: +1.21%
- Global rank: 22,118
- Country rank · Australia: 399
- Average visit duration: 10:57
- Pages per visit: 9.86
- Bounce rate: 30.68%
- Search share: 65.0%

## Where does passports.gov.au's traffic come from?

- Direct: 19.6%
- Display ads: 0.1%
- Email: 4.6%
- Generative AI: 1.5%
- Other: 0.0%
- Referrals: 5.0%
- Search: 65.0%
- Paid search: 0.0%
- Social: 4.3%

## Which countries visit passports.gov.au?

- Australia: 91.0%
- United Kingdom: 2.4%
- United States: 1.6%
- Thailand: 0.7%
- Canada: 0.4%

## What keywords send traffic to passports.gov.au?

- passport application: Estimated visits 32.01K, Monthly searches 134.54K
- passport renewal: Estimated visits 29.38K, Monthly searches 264.41K
- australian passport: Estimated visits 18.38K, Monthly searches 16.97K
- passport: Estimated visits 12.94K, Monthly searches 430.5K
- australian passport application: Estimated visits 10.75K, Monthly searches 7.72K

Canonical: https://vaneform.com/e/passports-gov-au