# oup.com

oup.com traffic · monthly visits 21.46M · Vaneform

oup.com had about 21.46M visits in September 2026, up 18.96% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does oup.com get?

- Estimated monthly visits: 21.46M (2026-09)
- MoM: +18.96%
- Global rank: 2,171
- Country rank · United States: 2,033
- Average visit duration: 03:17
- Pages per visit: 4.09
- Bounce rate: 33.47%
- Search share: 38.3%

## Where does oup.com's traffic come from?

- Direct: 38.3%
- Display ads: 0.3%
- Email: 1.6%
- Generative AI: 5.0%
- Other: 0.0%
- Referrals: 11.7%
- Search: 38.3%
- Paid search: 0.3%
- Social: 4.5%

## Which countries visit oup.com?

- United States: 27.8%
- United Kingdom: 5.4%
- Australia: 3.7%
- India: 3.5%
- Canada: 3.4%

## What keywords send traffic to oup.com?

- oxford english hub: Estimated visits 151.41K, Monthly searches 89.8K
- oxford: Estimated visits 35.48K, Monthly searches 353.11K
- oxford university press: Estimated visits 22K, Monthly searches 23.66K
- navigate britanico: Estimated visits 14.65K, Monthly searches 19.42K
- kerboodle: Estimated visits 14.36K, Monthly searches 72.17K

Canonical: https://vaneform.com/e/oup-com