# otto.de

otto.de traffic · monthly visits 57.09M · Vaneform

otto.de had about 57.09M visits in September 2026, up 1.25% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does otto.de get?

- Estimated monthly visits: 57.09M (2026-09)
- MoM: +1.25%
- Global rank: 474
- Country rank · Germany: 24
- Average visit duration: 04:32
- Pages per visit: 7.30
- Bounce rate: 34.66%
- Search share: 29.9%

## Where does otto.de's traffic come from?

- Direct: 39.7%
- Display ads: 4.0%
- Email: 2.4%
- Generative AI: 0.6%
- Other: 0.7%
- Referrals: 5.9%
- Search: 29.9%
- Paid search: 12.6%
- Social: 4.3%

## Which countries visit otto.de?

- Germany: 95.3%
- Austria: 1.1%
- Switzerland: 0.7%
- Netherlands: 0.4%
- United States: 0.3%

## What keywords send traffic to otto.de?

- otto: Estimated visits 2.67M, Monthly searches 705.8K
- otto versand: Estimated visits 298.8K, Monthly searches 58.37K
- otto online shop: Estimated visits 30.66K, Monthly searches 11.93K
- otto login: Estimated visits 28.72K, Monthly searches 20.98K
- ps5 pro: Estimated visits 20.08K, Monthly searches 1.73M

Canonical: https://vaneform.com/e/otto-de