# optumbank.com

optumbank.com traffic · monthly visits 1.57M · Vaneform

optumbank.com had about 1.57M visits in September 2026, down 10.89% from August; the top source is referrals.

Report updated 2026-10-08

## How much traffic does optumbank.com get?

- Estimated monthly visits: 1.57M (2026-09)
- MoM: -10.89%
- Global rank: 28,181
- Country rank · United States: 5,629
- Average visit duration: 05:37
- Pages per visit: 4.79
- Bounce rate: 23.41%
- Search share: 15.1%

## Where does optumbank.com's traffic come from?

- Direct: 31.9%
- Display ads: 0.3%
- Email: 1.8%
- Generative AI: 0.2%
- Other: 0.0%
- Referrals: 49.7%
- Search: 15.1%
- Paid search: 0.1%
- Social: 0.9%

## Which countries visit optumbank.com?

- United States: 99.4%
- India: 0.1%
- Mexico: 0.1%
- Philippines: 0.1%
- Canada: 0.1%

## What keywords send traffic to optumbank.com?

- optum bank: Estimated visits 53K, Monthly searches 42.43K
- optum hsa: Estimated visits 26.04K, Monthly searches 22.01K
- optum hsa login: Estimated visits 21.88K, Monthly searches 14.07K
- optum financial: Estimated visits 12.21K, Monthly searches 46.89K
- optum: Estimated visits 11.29K, Monthly searches 211.06K

Canonical: https://vaneform.com/e/optumbank-com