# nzta.govt.nz

nzta.govt.nz traffic · monthly visits 2.64M · Vaneform

nzta.govt.nz had about 2.64M visits in September 2026, down 7.15% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does nzta.govt.nz get?

- Estimated monthly visits: 2.64M (2026-09)
- MoM: -7.15%
- Global rank: 17,304
- Country rank · New Zealand: 66
- Average visit duration: 04:00
- Pages per visit: 5.18
- Bounce rate: 32.03%
- Search share: 56.6%

## Where does nzta.govt.nz's traffic come from?

- Direct: 28.8%
- Display ads: 3.1%
- Email: 4.8%
- Generative AI: 1.4%
- Other: 0.0%
- Referrals: 2.8%
- Search: 56.6%
- Paid search: 0.0%
- Social: 2.4%

## Which countries visit nzta.govt.nz?

- New Zealand: 89.9%
- Australia: 3.3%
- United States: 1.9%
- Canada: 0.4%
- Philippines: 0.4%

## What keywords send traffic to nzta.govt.nz?

- nzta: Estimated visits 87.66K, Monthly searches 37.74K
- rego online: Estimated visits 23.16K, Monthly searches 3.77K
- rego: Estimated visits 22.8K, Monthly searches 29.77K
- rego renewal: Estimated visits 13.48K, Monthly searches 10.44K
- waka kotahi: Estimated visits 12.14K, Monthly searches 4.25K

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