# nytimes.com

nytimes.com traffic: 605.71M visits in Sep 2026 · Vaneform

nytimes.com had about 605.71M visits in September 2026, down 2.14% from August; most traffic is direct.

The New York Times - Breaking News, US News, World News and Videos

Report updated 2026-11-08

## How much traffic does nytimes.com get?

- Estimated monthly visits: 605.71M (2026-09)
- MoM: -2.14%
- Global rank: 73
- Country rank · United States: 23
- Category rank · News and Media: 2
- Average visit duration: 03:55
- Pages per visit: 3.06
- Bounce rate: 47.28%
- Search share: 28.0%

## Monthly trend

- 2026-05: 592.64M
- 2026-06: 601.53M
- 2026-07: 628.44M
- 2026-08: 618.95M
- 2026-09: 605.71M

## Where does nytimes.com's traffic come from?

- Direct: 54.9%
- Display ads: 0.6%
- Email: 6.2%
- Generative AI: 0.1%
- Other: 0.0%
- Referrals: 3.9%
- Search: 28.0%
- Paid search: 0.9%
- Social: 5.4%

## Which countries visit nytimes.com?

- United States: 69.8%
- Canada: 4.2%
- United Kingdom: 4.1%
- Australia: 2.5%
- Germany: 1.7%

## What keywords send traffic to nytimes.com?

- wordle: Estimated visits 41.5M, Monthly searches 16.83M
- connections: Estimated visits 9.77M, Monthly searches 4.66M
- strands: Estimated visits 2.19M, Monthly searches 972.09K
- new york times: Estimated visits 1.72M, Monthly searches 1.3M
- wordle today: Estimated visits 1.67M, Monthly searches 363.29K

## Backlink rank

- Global position: #69 (2026-10-31)
- Referring IPs: 217,211
- Referring subnets: 84,606
- Public link score: 9.28 / 10
- Referring domains: 211,054

## Site profile

- Hosting: FASTLY · AS54113
- Email authentication: SPF · DMARC reject
- TLS: TLSv1.3 · 131 days
- AI explicitly disallowed: 14
- AI explicitly allowed: 1
- Present / checked: /humans.txt · /app-ads.txt · /ads.txt · /.well-known/security.txt

## Website information

- Domain: nytimes.com
- Registration status: Domain registered
- Registered: 1994-01-18
- Registrar: MarkMonitor Inc.
- Expires: 2027-01-19
- DNSSEC: No

## Related boards

- [Most visited websites in the United States](https://vaneform.com/boards/top-websites/united-states)
- [Top news and media websites by traffic](https://vaneform.com/boards/category/news-and-media/top)
- [Fastest growing news and media websites](https://vaneform.com/boards/category/news-and-media)

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