# ny.gov

ny.gov traffic · monthly visits 31.45M · Vaneform

ny.gov had about 31.45M visits in September 2026, down 2.17% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does ny.gov get?

- Estimated monthly visits: 31.45M (2026-09)
- MoM: -2.17%
- Global rank: 1,120
- Country rank · United States: 254
- Average visit duration: 04:34
- Pages per visit: 6.79
- Bounce rate: 42.61%
- Search share: 39.7%

## Where does ny.gov's traffic come from?

- Direct: 40.6%
- Display ads: 1.6%
- Email: 3.8%
- Generative AI: 1.3%
- Other: 0.0%
- Referrals: 9.1%
- Search: 39.7%
- Paid search: 1.2%
- Social: 2.6%

## Which countries visit ny.gov?

- United States: 97.2%
- Canada: 0.3%
- India: 0.3%
- United Kingdom: 0.2%
- Dominican Republic: 0.1%

## What keywords send traffic to ny.gov?

- ny lottery: Estimated visits 702.02K, Monthly searches 45.41K
- new york lottery: Estimated visits 587.88K, Monthly searches 37.34K
- ny lotto: Estimated visits 342.81K, Monthly searches 38.73K
- new york lotto: Estimated visits 152.15K, Monthly searches 6.65K
- nylottery: Estimated visits 81.72K, Monthly searches 14.29K

Canonical: https://vaneform.com/e/ny-gov