# nsw.gov.au

nsw.gov.au traffic · monthly visits 35.63M · Vaneform

nsw.gov.au had about 35.63M visits in September 2026, up 0.75% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does nsw.gov.au get?

- Estimated monthly visits: 35.63M (2026-09)
- MoM: +0.75%
- Global rank: 1,301
- Country rank · Australia: 23
- Average visit duration: 02:55
- Pages per visit: 3.84
- Bounce rate: 40.73%
- Search share: 51.0%

## Where does nsw.gov.au's traffic come from?

- Direct: 34.2%
- Display ads: 0.4%
- Email: 3.1%
- Generative AI: 1.0%
- Other: 0.0%
- Referrals: 6.9%
- Search: 51.0%
- Paid search: 0.3%
- Social: 3.1%

## Which countries visit nsw.gov.au?

- Australia: 92.7%
- United States: 3.0%
- United Kingdom: 0.5%
- New Zealand: 0.4%
- India: 0.3%

## What keywords send traffic to nsw.gov.au?

- service nsw: Estimated visits 187.38K, Monthly searches 112.01K
- etoll: Estimated visits 53.93K, Monthly searches 38.8K
- det portal: Estimated visits 45K, Monthly searches 25.31K
- iworkfornsw: Estimated visits 36.32K, Monthly searches 11.5K
- revenue nsw: Estimated visits 27.84K, Monthly searches 12.39K

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