# nj.gov

nj.gov traffic · monthly visits 11.15M · Vaneform

nj.gov had about 11.15M visits in September 2026, up 7.90% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does nj.gov get?

- Estimated monthly visits: 11.15M (2026-09)
- MoM: +7.90%
- Global rank: 4,563
- Country rank · United States: 961
- Average visit duration: 04:57
- Pages per visit: 4.02
- Bounce rate: 42.54%
- Search share: 46.0%

## Where does nj.gov's traffic come from?

- Direct: 38.7%
- Display ads: 1.4%
- Email: 2.9%
- Generative AI: 1.5%
- Other: 0.0%
- Referrals: 7.0%
- Search: 46.0%
- Paid search: 0.5%
- Social: 1.9%

## Which countries visit nj.gov?

- United States: 96.8%
- Canada: 0.3%
- China: 0.2%
- Mexico: 0.2%
- Singapore: 0.2%

## What keywords send traffic to nj.gov?

- nj unemployment: Estimated visits 71.18K, Monthly searches 25.09K
- njmvc: Estimated visits 67.62K, Monthly searches 44.37K
- unemployment nj: Estimated visits 39.57K, Monthly searches 9.75K
- nj dmv: Estimated visits 37.84K, Monthly searches 23.86K
- nj anchor program: Estimated visits 26.9K, Monthly searches 8.95K

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