# nike.com

nike.com traffic · monthly visits 105.28M · Vaneform

nike.com had about 105.28M visits in September 2026, down 15.43% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does nike.com get?

- Estimated monthly visits: 105.28M (2026-09)
- MoM: -15.43%
- Global rank: 309
- Country rank · United States: 183
- Average visit duration: 02:43
- Pages per visit: 4.44
- Bounce rate: 40.26%
- Search share: 32.6%

## Where does nike.com's traffic come from?

- Direct: 28.9%
- Display ads: 10.2%
- Email: 1.7%
- Generative AI: 0.6%
- Other: 3.1%
- Referrals: 4.0%
- Search: 32.6%
- Paid search: 13.1%
- Social: 5.8%

## Which countries visit nike.com?

- United States: 40.4%
- United Kingdom: 5.3%
- South Korea: 4.0%
- Japan: 3.7%
- Canada: 3.4%

## What keywords send traffic to nike.com?

- nike: Estimated visits 3.95M, Monthly searches 3.23M
- running shoes sale: Estimated visits 229.09K, Monthly searches 1.78M
- 나이키: Estimated visits 184.28K, Monthly searches 88.23K
- nike usa: Estimated visits 153.15K, Monthly searches 53.36K
- nike mind 001: Estimated visits 125.58K, Monthly searches 81.59K

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