# nidirect.gov.uk

nidirect.gov.uk traffic · monthly visits 1.42M · Vaneform

nidirect.gov.uk had about 1.42M visits in September 2026, up 4.70% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does nidirect.gov.uk get?

- Estimated monthly visits: 1.42M (2026-09)
- MoM: +4.70%
- Global rank: 28,672
- Country rank · United Kingdom: 1,111
- Average visit duration: 03:26
- Pages per visit: 5.65
- Bounce rate: 38.57%
- Search share: 46.8%

## Where does nidirect.gov.uk's traffic come from?

- Direct: 41.3%
- Display ads: 0.8%
- Email: 1.7%
- Generative AI: 1.1%
- Other: 0.0%
- Referrals: 6.2%
- Search: 46.8%
- Paid search: 0.2%
- Social: 2.0%

## Which countries visit nidirect.gov.uk?

- United Kingdom: 82.6%
- United States: 2.7%
- Ireland: 2.2%
- Germany: 0.6%
- Singapore: 0.6%

## What keywords send traffic to nidirect.gov.uk?

- universal credit: Estimated visits 88.17K, Monthly searches 354.93K
- universal credit login: Estimated visits 26.52K, Monthly searches 261.64K
- uc login: Estimated visits 23.52K, Monthly searches 102.14K
- universal credit sign in: Estimated visits 18.57K, Monthly searches 37.5K
- book driving test: Estimated visits 11.27K, Monthly searches 58.31K

Canonical: https://vaneform.com/e/nidirect-gov-uk