# nhtsa.gov

nhtsa.gov traffic · monthly visits 3.65M · Vaneform

nhtsa.gov had about 3.65M visits in September 2026, down 9.73% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does nhtsa.gov get?

- Estimated monthly visits: 3.65M (2026-09)
- MoM: -9.73%
- Global rank: 19,408
- Country rank · United States: 4,394
- Average visit duration: 01:41
- Pages per visit: 1.91
- Bounce rate: 53.74%
- Search share: 31.5%

## Where does nhtsa.gov's traffic come from?

- Direct: 39.0%
- Display ads: 5.9%
- Email: 0.8%
- Generative AI: 2.1%
- Other: 0.3%
- Referrals: 11.4%
- Search: 31.5%
- Paid search: 3.7%
- Social: 5.3%

## Which countries visit nhtsa.gov?

- United States: 87.3%
- Canada: 2.7%
- India: 0.6%
- Australia: 0.5%
- Poland: 0.5%

## What keywords send traffic to nhtsa.gov?

- nhtsa: Estimated visits 24.16K, Monthly searches 38.84K
- vin lookup: Estimated visits 13.89K, Monthly searches 120.87K
- vin decoder: Estimated visits 10.36K, Monthly searches 95.86K
- recall check: Estimated visits 6.13K, Monthly searches 7.01K
- nhtsa vin decoder: Estimated visits 4.97K, Monthly searches 6.97K

Canonical: https://vaneform.com/e/nhtsa-gov