# nba.com

nba.com traffic · monthly visits 12.19M · Vaneform

nba.com had about 12.19M visits in September 2026, down 14.17% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does nba.com get?

- Estimated monthly visits: 12.19M (2026-09)
- MoM: -14.17%
- Global rank: 5,003
- Country rank · United States: 1,603
- Average visit duration: 01:42
- Pages per visit: 2.69
- Bounce rate: 50.03%
- Search share: 43.4%

## Where does nba.com's traffic come from?

- Direct: 40.0%
- Display ads: 1.1%
- Email: 2.7%
- Generative AI: 0.5%
- Other: 0.6%
- Referrals: 4.0%
- Search: 43.4%
- Paid search: 2.6%
- Social: 5.0%

## Which countries visit nba.com?

- United States: 61.1%
- Canada: 5.3%
- United Kingdom: 2.9%
- Australia: 2.7%
- Philippines: 2.2%

## What keywords send traffic to nba.com?

- nba: Estimated visits 779.01K, Monthly searches 2.85M
- nba schedule: Estimated visits 163.7K, Monthly searches 79.43K
- clippers: Estimated visits 77.14K, Monthly searches 283.59K
- boston celtics: Estimated visits 71.56K, Monthly searches 102.02K
- nba news: Estimated visits 67.04K, Monthly searches 169.81K

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