# my.gov.au

my.gov.au traffic · monthly visits 26.95M · Vaneform

my.gov.au had about 26.95M visits in September 2026, down 13.61% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does my.gov.au get?

- Estimated monthly visits: 26.95M (2026-09)
- MoM: -13.61%
- Global rank: 1,106
- Country rank · Australia: 17
- Average visit duration: 05:34
- Pages per visit: 8.54
- Bounce rate: 21.07%
- Search share: 36.1%

## Where does my.gov.au's traffic come from?

- Direct: 46.0%
- Display ads: 0.1%
- Email: 2.5%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 12.0%
- Search: 36.1%
- Paid search: 0.0%
- Social: 2.9%

## Which countries visit my.gov.au?

- Australia: 96.0%
- United States: 0.7%
- United Kingdom: 0.5%
- New Zealand: 0.3%
- Canada: 0.3%

## What keywords send traffic to my.gov.au?

- mygov: Estimated visits 2.38M, Monthly searches 1.47M
- mygov login: Estimated visits 887.31K, Monthly searches 474.09K
- my gov: Estimated visits 755.75K, Monthly searches 398.71K
- my gov login: Estimated visits 240.5K, Monthly searches 143.88K
- mygov australia: Estimated visits 38.12K, Monthly searches 17.34K

Canonical: https://vaneform.com/e/my-gov-au