# mumsnet.com

mumsnet.com traffic · monthly visits 17.95M · Vaneform

mumsnet.com had about 17.95M visits in September 2026, up 1.75% from August; the top source is search.

Report updated 2026-10-08

## How much traffic does mumsnet.com get?

- Estimated monthly visits: 17.95M (2026-09)
- MoM: +1.75%
- Global rank: 2,416
- Country rank · United Kingdom: 101
- Average visit duration: 10:07
- Pages per visit: 7.12
- Bounce rate: 36.76%
- Search share: 46.1%

## Where does mumsnet.com's traffic come from?

- Direct: 39.6%
- Display ads: 0.4%
- Email: 3.8%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 3.9%
- Search: 46.1%
- Paid search: 0.2%
- Social: 5.7%

## Which countries visit mumsnet.com?

- United Kingdom: 81.9%
- United States: 6.6%
- Australia: 2.5%
- Denmark: 0.8%
- Ireland: 0.7%

## What keywords send traffic to mumsnet.com?

- mumsnet: Estimated visits 205.06K, Monthly searches 37.7K
- mumsnet aibu: Estimated visits 98.91K, Monthly searches 9.28K
- aibu: Estimated visits 59.08K, Monthly searches 11.16K
- adultwork: Estimated visits 13.7K, Monthly searches 176.16K
- mums net: Estimated visits 9.35K, Monthly searches 3.43K

Canonical: https://vaneform.com/e/mumsnet-com