# msd.govt.nz

msd.govt.nz traffic · monthly visits 2.97M · Vaneform

msd.govt.nz had about 2.97M visits in September 2026, up 7.00% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does msd.govt.nz get?

- Estimated monthly visits: 2.97M (2026-09)
- MoM: +7.00%
- Global rank: 12,303
- Country rank · New Zealand: 35
- Average visit duration: 04:21
- Pages per visit: 9.36
- Bounce rate: 21.69%
- Search share: 30.4%

## Where does msd.govt.nz's traffic come from?

- Direct: 53.9%
- Display ads: 0.2%
- Email: 4.9%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 5.7%
- Search: 30.4%
- Paid search: 0.4%
- Social: 4.0%

## Which countries visit msd.govt.nz?

- New Zealand: 88.7%
- United States: 3.7%
- Australia: 2.8%
- Japan: 1.6%
- United Kingdom: 0.7%

## What keywords send traffic to msd.govt.nz?

- mymsd: Estimated visits 293.24K, Monthly searches 46.4K
- my msd: Estimated visits 160.22K, Monthly searches 20.32K
- msd: Estimated visits 56.47K, Monthly searches 71.66K
- mymsd login: Estimated visits 41.06K, Monthly searches 9.16K
- my msd login: Estimated visits 27.35K, Monthly searches 8.69K

Canonical: https://vaneform.com/e/msd-govt-nz