# mpi.govt.nz

mpi.govt.nz traffic · monthly visits 356.06K · Vaneform

mpi.govt.nz had about 356.06K visits in September 2026, down 14.56% from August; the top source is direct.

Report updated 2026-10-09

## How much traffic does mpi.govt.nz get?

- Estimated monthly visits: 356.06K (2026-09)
- MoM: -14.56%
- Global rank: 114,205
- Country rank · New Zealand: 618
- Average visit duration: 04:00
- Pages per visit: 4.10
- Bounce rate: 42.37%
- Search share: 36.4%

## Where does mpi.govt.nz's traffic come from?

- Direct: 46.8%
- Display ads: 0.6%
- Email: 4.1%
- Generative AI: 2.0%
- Other: 0.0%
- Referrals: 7.0%
- Search: 36.4%
- Paid search: 0.4%
- Social: 2.6%

## Which countries visit mpi.govt.nz?

- New Zealand: 77.4%
- United States: 4.4%
- Australia: 4.3%
- Germany: 1.0%
- United Kingdom: 0.9%

## What keywords send traffic to mpi.govt.nz?

- mpi: Estimated visits 3.2K, Monthly searches 33.72K
- mpi careers: Estimated visits 750, Monthly searches 1.12K
- mpi food recalls: Estimated visits 530, Monthly searches 560
- nz post-arrival quarantine facility: Estimated visits 340, Monthly searches 380
- nz pest classification: Estimated visits 340

Canonical: https://vaneform.com/e/mpi-govt-nz