# mom.gov.sg

mom.gov.sg traffic · monthly visits 2.11M · Vaneform

mom.gov.sg had about 2.11M visits in September 2026, down 11.60% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does mom.gov.sg get?

- Estimated monthly visits: 2.11M (2026-09)
- MoM: -11.60%
- Global rank: 22,918
- Country rank · Singapore: 179
- Average visit duration: 03:51
- Pages per visit: 4.44
- Bounce rate: 45.30%
- Search share: 60.9%

## Where does mom.gov.sg's traffic come from?

- Direct: 29.4%
- Display ads: 0.1%
- Email: 2.5%
- Generative AI: 1.6%
- Other: 0.0%
- Referrals: 2.9%
- Search: 60.9%
- Paid search: 0.0%
- Social: 2.6%

## Which countries visit mom.gov.sg?

- Singapore: 76.8%
- Malaysia: 4.2%
- India: 4.0%
- Philippines: 2.7%
- Australia: 2.0%

## What keywords send traffic to mom.gov.sg?

- mom singapore: Estimated visits 12.79K, Monthly searches 3.63K
- wpol: Estimated visits 11.61K, Monthly searches 9.54K
- mom: Estimated visits 11.24K, Monthly searches 105.42K
- singapore public holidays 2026: Estimated visits 7.07K, Monthly searches 8.39K
- public holiday 2026: Estimated visits 6.55K, Monthly searches 34.35K

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