# michigan.gov

michigan.gov traffic · monthly visits 12.75M · Vaneform

michigan.gov had about 12.75M visits in September 2026, down 3.72% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does michigan.gov get?

- Estimated monthly visits: 12.75M (2026-09)
- MoM: -3.72%
- Global rank: 3,208
- Country rank · United States: 675
- Average visit duration: 05:24
- Pages per visit: 6.38
- Bounce rate: 29.40%
- Search share: 38.7%

## Where does michigan.gov's traffic come from?

- Direct: 40.4%
- Display ads: 1.3%
- Email: 2.7%
- Generative AI: 0.9%
- Other: 0.1%
- Referrals: 12.2%
- Search: 38.7%
- Paid search: 1.1%
- Social: 2.5%

## Which countries visit michigan.gov?

- United States: 97.9%
- Canada: 0.3%
- India: 0.1%
- United Kingdom: 0.1%
- Mexico: 0.1%

## What keywords send traffic to michigan.gov?

- mibridges: Estimated visits 149.67K, Monthly searches 54.49K
- secretary of state michigan: Estimated visits 82.6K, Monthly searches 14.93K
- mi bridges login: Estimated visits 65.69K, Monthly searches 29.06K
- mi bridges: Estimated visits 34.2K, Monthly searches 14.86K
- michigan unemployment: Estimated visits 24.34K, Monthly searches 6.77K

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